KHRUANGBIN

Prompt:
Design concept mockup for a promotional campaign supporting a fictional NPR Tiny Desk Concert Series. The campaign includes both digital and physical deliverables—such as posters, billboards, and one final promotional piece—created to promote a university tour featuring an artist or band of your choice. All materials must be strategically designed to appeal to a college student audience, reflecting their interests, aesthetics, and media habits. Students are encouraged to select any artist they feel aligns with the spirit of the Tiny Desk series and to develop a cohesive visual identity that effectively markets the tour across various platforms.

Response:
Khruangbin is a band recognized for its eclectic fusion of global musical influences, creating a rich tapestry of sound that resonates across cultures. This cross-cultural sensibility closely parallels the diverse and multifaceted nature of the college experience, where a blend of backgrounds and perspectives comes together. In addition to their musical range, Khruangbin’s visual identity draws heavily from 1970s psychedelia, with recurring themes of nature and spirituality—both of which align with current design and cultural trends. These qualities made Khruangbin a compelling choice for this project. Each design prominently features imagery of the band or their lead vocalist, Laura Lee, to maintain a strong visual connection to the artist. The typography is intentionally styled to reflect the band’s distinctive and captivating sound, while remaining clear, legible, and visually engaging.

Services:
Adobe InDesign, Adobe Photoshop, Adobe Illustrator.